JW’s Financial Coaching Podcast-Wake Up: Breaking Free from Advertising Influences with guest Jenny McCutcheon


Highlights of today’s show:

  • “Author Month” on the podcast in the month of June
  • Jenny shares the difference between marketing and advertising
  • How to protect our children from marketers
  • The future of online marketing
  • The process of writing an eBook

Jenny McCutcheon from ExConsumer.com joins me on the show to discuss her book Wake Up: Breaking Free from Advertising Influences as part of “Author month” on the podcast. Jenny got interested in marketing while earning her Bachelor of Science in eMarketing. Instead of using her knowledge to help businesses rope consumers into buying things they did not really need, she instead decided to write this book to warn consumers about how they are being marketed to. Some of the topics we discuss on the show are the impact of marketing on children, the sophistication of online marketing, and where the future of marketing is going.

In addition, I also ask Jenny what motivated her to sit down and write the book. What were some of the easy parts, some of the hard parts and would she do it again? You can find out more about Jenny on her blog, Twitter, and Facebook pages. You can also hear how her family got out of debt by listening to their story on the Debt Free Living Podcast.

You can now find the podcast on Stitcher SmartRadio! Stitcher allows you to listen to your favorite shows directly from your iPhone, Android Phone, Kindle Fire and beyond. So if you have a smart phone and want to stream the podcast from your phone, please download the app from their website.

You can subscribe to future Podcasts either through Feedburner or iTunes. Or you may listen to the podcast on the JW’s Financial Coaching Facebook Fan page. In addition, if you have enjoyed the show for a while now, please leave a review of the podcast on iTunes. For a step by step video of how that works please watch this video on how to leave a review in iTunes. Big thanks to my friend Glen Steinson for helping me create the video.

If you have any comments, questions, or ideas for future shows you can send them to me and I will integrate them into a future show. There are two ways to get in touch with me:

1.) Email me at JWFinancialcoaching@gmail.com – Please put “podcast” in the subject line and keep your questions brief so they are readable on air.

2.) Simply fill out the form at the bottom of this page. Please fill out your name, email, where you are from, the subject line, and your question/comment/suggestion and we will read it on air.

You can find prior editions of the podcast at the podcast archive page

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